Hand embroidery on an adda frame in the Irisha Couture atelier

Made by hand,
one piece at a time

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The atelier

Handwork takes the time it takes

Every piece is cut and finished by hand in our studio in Hyderabad — handloom cottons and silks, chikankari, kalamkari and hand-appliqué jamdani. Because the work is done by hand, no two pieces are ever quite identical. Slight variation in colour, in the placement of a motif, in the fall of a pleat — that is the evidence of a person having made it, not a flaw.

About the studio

How ordering works

Made to your measurements

Ready-to-ship pieces go out as they are. Everything else is cut to you — send your measurements after ordering and we confirm before cutting.

Finished by hand

Embroidery, appliqué and finishing are done by hand in the studio. Lead time is shown on every made-to-order piece.

Pay by UPI

Place the order and we send a UPI QR on WhatsApp. Pay by GPay, PhonePe or bank transfer. A GST invoice follows with your parcel.

Twenty-two thousand people already follow the work

New pieces, work in progress from the studio, and real customers in what they bought — most of it goes up on Instagram first.

@irishacouture